John Deere was founded by blacksmith John Deere in 1837, initially starting with the design of "non stick steel plows" and becoming one of the oldest industrial companies in the United States.
The company is headquartered in Moline, Illinois, USA, with honesty, quality, trustworthiness, and innovation as its core values, which run through product research and development, services, and global operations. As a leading global supplier of agricultural, forestry, and engineering machinery, our main businesses include:
Agricultural machinery: covering tractors, combine harvesters, cotton harvesters, silage harvesters, etc., providing a full chain solution from sowing to harvesting;
Construction and forestry equipment: covering engineering machinery, road construction machinery, and forestry specific equipment;
Lawn and Landscape Engineering: Production of golf course equipment, garden tractors, and irrigation systems;
Financial Services: Providing equipment financing, leasing, and insurance services, it is one of the largest equipment financing companies in the United States.
CNH Industrial Group is one of the largest agricultural machinery manufacturing companies in the world today, with sales of tractors, combine harvesters, and forage machinery ranking among the top in the world. Focusing on innovation, sustainability and productivity and adhering to the purpose of "opening up Xintiandi", the Group provides strategic direction, R&D capability and investment for its global and regional brands.
The products launched in the Chinese market include Case and New Holland agricultural equipment, Case engineering machinery, Iveco commercial vehicles, and FPT engines. At present, the main agricultural machinery brands promoted in China are CASEIH and NEWHOLLAND, with products covering tractors, combine harvesters, cotton harvesters, grape harvesters, sugarcane harvesters, and various grass machinery, which can fully meet different agricultural production needs and provide users with a comprehensive and complete product line.
The development history of the Kais brand can be traced back to more than 170 years ago, and it has a history of nearly a hundred years in China. Nowadays, it has become a landmark equipment for high-end agricultural machinery products introduced to China, playing an important role in precision agriculture, conservation tillage and other fields.
At present, the most commonly used tractors with a power of over 200 horsepower and large combine harvesters with a power of over 250 horsepower in Chinese agriculture, as well as the cutting sugarcane harvesters used in various provinces and regions, all come from Case.
The Harbin Agricultural Machinery Production Base was put into operation in 2014, covering an area of 400000 square meters, with a construction area of 116000 square meters and a total investment of over 2 billion yuan. It is the largest comprehensive agricultural machinery manufacturing enterprise in Northeast China, producing a full range of agricultural machinery products including tractors, combine harvesters and supporting cutting platforms, balers, and grass silage machinery.
The product covers the entire production process of corn, wheat, soybeans, and forage. Among them, the Case Axial Flow Drum Harvester (4000 series) specially designed for the domestic market has become the leading product of high-end corn kernel combine harvesters in China;
Puma/T7 wheeled tractors are all equipped with full power shifting or CVT continuously variable transmission, and their technological level is synchronized with developed markets in Europe and America, occupying a leading position in the industry.
Kaisen Netherlands Industrial (Harbin) Machinery Co., Ltd. was established on September 2, 1999, located at No. 78 Songhua Road, the core area of Harbin Hanan Industrial New City, and is currently in operation.
The business scope includes the development, production, and sales of agricultural machinery, engineering machinery, navigation equipment, control software for components and above equipment, daily masks (non-medical), labor protection supplies, and technical consulting, technical services, technology transfer, and after-sales services for the above-mentioned products;
Goods storage (excluding hazardous chemicals); Rental of self owned houses; Mechanical equipment leasing;
Trade agency; Import and export of goods, technology, etc. The enterprise brand projects include NewHolland and Cais New Holland Industries. Its former names include Kaisen New Holland Machinery (Harbin) Co., Ltd., Harbin New Holland Tractor Co., Ltd., and Harbin New Holland Beidahuang Tractor Co., Ltd. Its revenue in 2023 was 1.498 billion yuan.
Top 10 Global Agricultural Equipment Manufacturers (2025)
| Rank | Company | Country | Core Strengths | Key Products |
|---|---|---|---|---|
| 1 | John Deere | USA | Global leader in precision agriculture & autonomous tech; extensive dealer network | Tractors, combine harvesters, sprayers, precision ag solutions |
| 2 | CNH Industrial | USA/Italy | Owner of Case IH & New Holland; leading in electrification & autonomous platforms | High-horsepower tractors, harvesters, precision ag machinery |
| 3 | Kubota | Japan | Dominant in compact tractors & smallholder solutions; strong digital integration | Compact tractors, tillers, rice transplanters, small harvesters |
| 4 | AGCO Corporation | USA | Modular design; brands include Fendt, Massey Ferguson; focus on smart agriculture | Autonomous tractors, intelligent combines, hay equipment |
| 5 | CLAAS | Germany | Expert in high-capacity harvesting; sensor-driven automation for precision farming | Combine harvesters, forage harvesters, balers |
| 6 | Mahindra & Mahindra | India | Affordable, rugged tractors; strong in emerging markets & electrification | Heavy-duty tractors, utility vehicles, tillage equipment |
| 7 | Yanmar | Japan | Reliable compact tractors & diesel engines; IoT & energy-efficient tech | Compact tractors, diesel engines, specialized ag equipment |
| 8 | SAME Deutz-Fahr (SDF) | Italy/Germany | German-Italian engineering; mid-to-high horsepower tractors & digital connectivity | High-performance tractors, self-propelled sprayers, seeding machines |
| 9 | Rostselmash | Russia | Leader in harsh-environment harvesters; supports regional food security | Combine harvesters, large-scale farming machinery |
| 10 | Escorts Limited | India | Affordable durable tractors; expanding global footprint via R&D & partnerships | Tractors, implements, agricultural solutions |
The New Holland grass equipment series products held a recommendation meeting in Xundian County, Yunnan Province. New Holland's high-power tractors, generous balers, and silage harvesters performed well in the demonstration segment.
Leaders at all levels believe that their products are not only technologically advanced, but also of reliable quality, which has a positive promoting effect on the development of local animal husbandry.
The New Holland T1504 tractor has performed excellently in various production operations, meeting the needs of small and medium-sized users for power, fuel economy, and functional configuration. It is equipped with a Fiat Power 6-cylinder turbocharged intercooled engine, a 600 hour maintenance interval, and a lifetime maintenance free Hi eSCR2 aftertreatment system.
The 16x16 regional power shift gearbox enables convenient shifting, and comes standard with automatic four-wheel drive and automatic differential lock, ensuring stability and passability in complex road conditions. It is a cost-effective 150 horsepower tractor product.
