It shows that my country's tractor market operated smoothly in 2010, showing many new characteristics. The total industrial output value and sales revenue reached 34.813 billion yuan and 40.023 billion yuan respectively. At the same time, the export delivery value continued to maintain a strong growth momentum, and the domestic market demand for large and medium-sized tractors continued to run at a high level, but the growth rate slowed down, and the demand continued to extend to the direction of high horsepower; the small tractor market continued to rise at a double-digit rate.
On the other hand, the market demand in various regions is uneven, brand competition is becoming increasingly fierce, and market concentration is further improved. However, compared with agriculturally developed countries and regions such as Europe and the United States, it is far from reaching the level of demand saturation. In addition, backward product structure and performance are common problems in my country's tractor products, and the technical level needs to be improved; at the same time, the disorder of the market and the quality problems caused by the disorderly competition of enterprises also expose that the quality of my country's tractor products needs to be improved.
According to the requirements of the national agricultural mechanization development strategy, my country's agricultural mechanization development is currently in the intermediate stage, and the comprehensive mechanization level of ploughing, planting and harvesting has just exceeded 50%. According to the requirements of the "Opinions of the State Council on Accelerating the Sound and Rapid Development of Agricultural Mechanization and Agricultural Machinery Industry", by 2020, the comprehensive mechanization rate of ploughing, planting and harvesting of crops in my country must reach more than 65%. In other words, there is still a big gap between the current development of my country's agricultural machinery industry and the requirements of the national agricultural mechanization development strategy. As the power source of agricultural machinery products, tractors still have a large market demand space.
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