Italy is not only a major tractor manufacturing country, but also a global leader in smart agricultural technology. Represented by companies such as Saimai Deutz Farr (SDF Group) and CNH Industries.
In the 2026 "Tractor of the Year" award, all three winning models are equipped with Fiat Powertrain engines, demonstrating its global leading position in the field of power systems. For example, the Claas Axion 9.450 Terra Trac has become a benchmark for high-power operations with its data-driven performance management. The EIMA Bologna International Agricultural Machinery Exhibition in November (the world's top agricultural machinery exhibition) will further boost industry confidence.
The Italian government is vigorously promoting agricultural modernization. In response to the EU's "Green Deal" goals, Italy has invested $3.4 billion in special funds and plans to convert 25% of the country's agricultural land to organic farming by 2027. This transformation directly drives the demand for new environmentally friendly tractors, especially models that support precision fertilization, variable operations, and low emission technologies.

The main export countries for tractors are France, Germany, Spain, and Poland; Emerging markets (India, Latin America, Southeast Asia).
In 2024, the northern region of Italy contributed over 47% of the country's tractor shipments, with Lombardy being the largest market, demonstrating the sustained demand for efficient machinery in highly intensive agriculture.
Despite the impact of drought (such as a 1.8% decrease in agricultural output in Sicily and Sardinia), the southern region has become the fastest-growing market, with demand for tractors significantly increasing in places like Molise due to small-scale farms and cooperatives.

Orchard/vineyard specific tractors are in high demand in production areas such as Puglia. It is expected that by 2030, the shipment of tractors in Sicily and Sardinia will reach 1700 units, and farms that mainly produce citrus, olives, and grains are gradually being mechanized.
