Machina International, a professional agricultural exhibition organized by the Egyptian exhibition company EXPO, is held annually at the Cairo International Exhibition Center.
The exhibition showcases agricultural and feed machinery products, including horticultural machinery, irrigation equipment, harvesting machinery, and greenhouse equipment, primarily targeting the North African and Middle Eastern markets. Visitors include farmers, agricultural developers, and traders from Egypt, Saudi Arabia, Europe, and other countries and regions.
After 20 years of development, Machina International, organized by the renowned Egyptian exhibition company EXPO, has become the region's most important agricultural exhibition, with a radiant influence throughout North Africa and the Middle East.
Over the past 20 years, the exhibition has become the largest agricultural machinery exhibition platform in North Africa and the Middle East. According to 2023 data, the exhibition attracted 68,000 professional visitors, 79% of whom were from Egypt and North Africa, and 21% from the Middle East and Europe.
Agricultural machinery and irrigation products accounted for 70% of the exhibits, and related trade matching activities were held concurrently. Chinese exhibitors can use this platform to access the African and Middle Eastern markets, with some exhibitors organized by Chinese agencies.
Exhibits
Various gardening machinery and equipment: small generators, gasoline and diesel engines, lawn mowers, sprayers, plant protection equipment, irrigation equipment, cleaning equipment, field tillage machines, snowplows, wood splitters, etc.
Various irrigation equipment, harvesting equipment, threshing equipment, vine harvesting equipment, vineyard canal irrigation systems, tillage equipment, cooling systems, rotary tillers, manure spreaders, grain storage silos, sorting and packaging equipment, crop drying equipment, storage stacks, and tractors.
Through extensive publicity efforts by the organizers in major professional journals, associations, publications, the Internet, and direct mail to professional visitors in Africa, the Middle East, and Europe, the exhibition attracted 68,000 professional trade visitors and users, including retailers, wholesalers, importers and exporters, trade buyers, investors, farmers, agricultural developers, and others.
They came from countries such as Saudi Arabia, Kuwait, the United Arab Emirates, Jordan, Syria, Lebanon, Libya, Tunisia, Algeria, Morocco, Bahrain, Turkey, Egypt, the United Kingdom, the United States, Germany, France, the Netherlands, Belgium, Spain, and Italy. 79% of these visitors came from Egypt and North Africa, while 21% came from the Middle East and Europe.
The largest and most popular exhibits at the exhibition were agricultural machinery, agricultural irrigation products, and greenhouses, accounting for 70% of all exhibits. my country happens to be a major producer of these products.
Participating in agricultural exhibitions in developed countries provides Chinese manufacturers with an opportunity to learn and introduce advanced technologies, while participating in agricultural exhibitions in developing countries offers Chinese companies an opportunity to export their products to the vast African and Middle Eastern markets.
